Keep it simple
One of the most important principles of effective graphic design is ‘Keep it simple’. This rule must be applied to all aspects of your stationery, marketing, print and online advertising
Provide your customers with easy to digest information and not tall claims. Use simple, concise and easy to understand language, and minimize the use of overly technical words and industry jargon, that can be understood only by a small section of people. All your ideas must be well thought and clearly expressed in the content. Ambiguity in language or expression can negatively affect the image of your site and company.
Your design should be clear, simple and fresh! Your target market should not have to wonder what you do or how to contact you. There is a fine line between keeping it simple and not giving enough information.
